Head of Commercial and Brand

Head of Commercial and Brand, Basketball Ireland

Basketball Ireland is the national governing body for Basketball in Ireland. It is part of FIBA, the world governing body for basketball. The organisation’s primary role is to promote, develop, and support basketball at all levels and it receives support from Sport Ireland in this role. We are now looking to recruit a Head of Commercial and Brand.

Responsible for:

Generating commercial income for the organisation, with a particular focus on securing and managing commercial sponsorships and developing new revenue streams. The brand brief is a vital element of the commercial brief. It will also include other important supervisory or liaison responsibilities

Role summary

The Head of Commercial and Brand will lead the organisation in income generation from the commercial sector. He/she will set targets, generate income and work across the organisation to manage the delivery of commercial benefits.

This job description below is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and will be amended in the light of the changing needs of the organisation as determined by the Chief Executive

Key responsibilities, main tasks and activities

Liaise and work with the Chief Executive to develop and implement a new overall commercial strategy for the organisation, as well as developing the profile of basketball in the business, commercial and brand world.

Develop New Business/Commercial Revenues:

  • Help develop a brand/marketing proposition for Basketball Ireland to promote the sport in a credible way
  • Implement a robust new business process across the organisation, including research and analysis of potential commercial prospects Development of new sponsorship and partnership proposals
  • Generating and following up new commercial leads, securing meetings and presenting the organisation and our offer in the most advantageous way
  • Working with the Chief Executive to negotiate contracts
  • Look to secure a naming rights contract for a redeveloped National Arena
  • Develop a Patrons Programme to take advantage of Irish diaspora, particularly in the USA
  • Ensure that commercial partners fit with the brand and do not infringe on other important organisational relationships

Managing sponsorship and partnership relations

  • Further develop the existing sponsorship relationships
  • Manage the delivery of benefits for commercial partners including approval on branding design and production of inventory
  • Liaising with colleagues on ticketing and event attendance to maximise ticketing and hospitality revenues
  • Develop and create a quality hospitality offering at all our key events
  • Create and develop a potential new database and digital platforms from a commercial standpoint in association with colleagues
  • Liaising elsewhere across the organisation as required in particular with other key internal stakeholders, volunteers and committees
  • Develop robust evaluation methodology and review techniques to monitor partnerships, quantify success, and identify areas for improvement
  • Maintain accurate records of sponsorships and partnerships electronically and in hard files to ensure accurate reporting to the Chief Executive, to the board, and to partners
  • Manage all the commercial licensing contracts and take charge of the retail and online commercial sales propositions
  • Network and make contacts with all relevant organisations which may be useful to you in your position, such as Sport Ireland, the OFI and others

Financial management

  • Work with Chief Executive to set the income target for the year
  • Manage the expenditure of the commercial budget across the year

Shared Responsibility with Colleagues

Provide significant input to colleagues to maximise the PR/communications, marketing, social media, networking, and other opportunities

  • Liaising with colleagues in the delivery of key events and ceremonies
  • Relationship management including regular liaison, provision of information, updating the website, assisting with the development of an e-newsletter etc
  • Initiation of and hosting hospitality opportunities where appropriate at key events
  • Raising awareness of sponsor needs/objectives across the organisation and amongst other delivery partners

Qualifications

Essential

Degree or similar qualification

Current Driving Licence with the ability/willingness to travel countrywide

Desirable

Sponsorship or sales qualification

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